Parmigiani Fleurier - Bugatti Collection

The Meeting The meeting between Parmigiani Fleurier and Bugatti took place in 2001. At this time, the prestigious Molsheim-based firm was seeking to build a strong association with a watch company that fulfilled very precise criteria. It needed a brand with a propensity for technical excellence, but also artistic flair, a heightened awareness of design and the elegance of forms. This brand would also need its own independent manufacture, giving it the kind of manufacturing freedom conducive to boundless creative potential. It was therefore a logical move for Bugatti to link its destiny with Parmigiani Fleurier, as the watchmaking brand met all its expectations.